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Mount Sinai Launches Online Patient Greeting Service to Enhance Patient Care

TORONTO: January 1, 2005 - Patients at Mount Sinai Hospital are now a click away from their loved ones with the launch of the Hospital's new online patient greeting service, Care Mail. Family and friends need only visit the Mount Sinai Hospital Web site, www.mtsinai.on.ca, to send their best wishes and greetings to patients in hospital.

"This service removes geography as a barrier to connecting with a loved one in hospital," said Judith John, Vice-President of Communications and Marketing. "Even if people are unable to visit, they can send personal messages through our Care Mail service. This is part of Mount Sinai 's underlying belief that providing the necessary human supports and compassion of family and friends helps patients."

Care Mail offers two levels of service. The basic service is free: the individual fills out an online form with a greeting and the patient's name and room number (if known). Hospital volunteers will print and deliver the e-mail message in a sealed envelope within 24 hours of receiving it.

The second level of service offers a personalized greeting card with a minimum gift to the Hospital of $10. The Hospital's Auxiliary staff will personalize the card with your message and deliver it to the designated patient within one business day of receiving the request.

"Mount Sinai Hospital has always prided itself on being open and accessible to patients and visitors," said Joseph Mapa, President and CEO of Mount Sinai Hospital. "After SARS, an era of 'new normal' in health care was established, resulting in visiting hours being limited. Care Mail is the latest initiative in our continuing efforts to increase access to patients while considering standards of safety."

Care Mail builds on the Care Pages service, launched in 2003 - where patients and loved ones stay in touch through a personalized Web site - and it supports the hospital's efforts to provide the very best in patient-centred care. "At Mount Sinai , we believe that support from loved ones is paramount to improving outcomes, and by partnering with patients and their families we can achieve the best patient care and The Best Medicine together," said Ms. John.

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For more information, please contact:

Mount Sinai Hospital
Kathy Pyatt
Communications & Marketing
communicationsandmarketing@mtsinai.on.ca