KISS visits Mount Sinai in support of high-risk births

Legendary KISS rock stars Gene Simmons and Paul Stanley visited Mount Sinai Hospital’s David & Stacey Cynamon Mother and Baby Unit in support of Rock and Stroll™, the hospital's inaugural fundraising walk taking place September 28. The new signature fundraising event will support the critically-important care of high-risk births, an area of care Mount Sinai leads in internationally. During their visit, Simmons and Stanley charmed parents and newborn babies and talked about their enthusiasm for the campaign and the need to provide the very best care for mothers and their infants.

As one of the largest perinatal centres in North America, Mount Sinai delivers 7,000 babies per year.  Two-thirds of the pregnancies Mount Sinai cares for are considered high risk. High-risk pregnancies can include mothers with chronic health conditions such as heart disease or diabetes, or other factors such as maternal age or having a pregnancy with multiples including twins or triplets. Both mothers and babies who are high risk often require increased monitoring and special interventions or treatments. The funds raised through Rock N’ Stroll™ will help support the resources, facilities and equipment needed to deliver Mount Sinai’s specialized high-risk obstetric care.

The two rock stars have already lent their support to Rock and Stroll™ by donating the use of their image in a series of posters across the city showing babies made up to look like rock stars. Click here to see copies of the posters.

Rock N’ Stroll™ is expected to attract over 500 families for the 3 km walk, which will be followed by rock and roll themed activities such as musical performances, kid-friendly games, a family marketplace and BBQ.  Visit www.rocknstroll.ca to sign up.